Corporate Video Production in Regulated Sectors

In today’s digital landscape, corporate video production is a pivotal tool for businesses aiming to communicate effectively with their audience. However, for sectors such as finance, pharmaceuticals, and legal services, the stakes are higher due to stringent regulatory requirements. This blog delves into the intricacies of producing compliant and impactful corporate videos within these heavily regulated industries.

Understanding Compliance in Corporate Video
Compliance is the cornerstone of corporate video production in regulated sectors. Financial institutions must adhere to guidelines set by bodies like the Financial Conduct Authority (FCA), ensuring transparency and avoiding misleading information. Pharmaceutical companies are governed by agencies such as the Food and Drug Administration (FDA), requiring accurate representation of products and inclusion of necessary disclaimers. Additionally, data protection laws like the General Data Protection Regulation (GDPR) mandate strict handling of personal data, especially when featured in video content.

Understanding these regulations is crucial to avoid legal pitfalls and maintain credibility.

Collaborating with Compliance Teams During Pre-Production
Early involvement of compliance and legal teams in the video production process can prevent costly revisions and ensure regulatory adherence.

• Script Approval: Having compliance teams review scripts helps identify potential issues before production begins.
  
• Content Planning: Collaborating to determine permissible content and appropriate presentation methods is essential.
  
• Ongoing Communication: Maintaining open lines of communication throughout the project addresses concerns promptly.
  

This collaborative approach streamlines the production process and ensures the final product aligns with regulatory standards.

Scriptwriting for Accuracy and Accountability
Crafting scripts that convey authority and comply with regulations involves:

• Avoiding Unverifiable Claims: Ensuring all statements can be substantiated with evidence.
  
• Using Approved Terminology: Employing language that aligns with industry standards and regulatory guidelines.
  
• Referencing Policies: Citing relevant policies or regulatory frameworks to provide context and credibility.
  

These practices enhance the video’s reliability and reduce the risk of regulatory violations.

Using On-Screen Text and Disclaimers Effectively
Incorporating visual text elements like disclaimers and disclosures is essential for compliance:

• Clarity: Using clear, concise language that viewers can easily understand.
  
• Visibility: Ensuring text is legible, using appropriate font sizes and contrasting colours.
  
• Placement: Positioning disclaimers where they are noticeable but do not distract from the main content.
  

Effective use of on-screen text maintains viewer engagement while fulfilling legal requirements.

Tone and Messaging for High-Trust Audiences
The tone of your video should reflect the expectations of a professional audience:

• Authoritative: Conveying confidence and expertise without appearing arrogant.
  
• Transparent: Being open about limitations and uncertainties to build trust.
  
• Consistent: Maintaining a uniform tone across all videos to reinforce brand identity.
  

Tailoring your messaging to resonate with clients, investors, and regulators enhances credibility and fosters trust.

Internal Video for Training and Compliance
Videos are effective tools for internal training and compliance education:

• Engagement: Using storytelling and real-life scenarios to make content relatable.
  
• Accessibility: Ensuring videos are accessible to all employees, including those with disabilities.
  
• Tracking: Implementing systems to monitor completion rates and assess understanding.
  

Well-designed training videos can improve knowledge retention and ensure compliance across the organisation.

Data Security in Production & Distribution
Protecting sensitive information during video production and distribution is paramount:

• Secure Storage: Using encrypted storage solutions to safeguard raw footage and final products.
  
• Access Control: Limiting access to video content to authorised personnel only.
  
• Compliance with Data Protection Laws: Adhering to regulations like GDPR to avoid legal repercussions.
  

Implementing robust data security measures ensures the confidentiality and integrity of your video content.

Navigating corporate video production in heavily regulated sectors requires a meticulous approach that balances creativity with compliance. By understanding and adhering to regulatory requirements, collaborating with compliance teams, and implementing best practices in scriptwriting, on-screen text usage, and data security, organisations can produce compelling videos that resonate with their audience while maintaining legal integrity.

At Oliver Karstel Creative Agency, we specialise in crafting compliant and impactful corporate videos tailored to the unique needs of regulated industries. Our team is adept at navigating the complexities of compliance while delivering engaging content that aligns with your brand’s vision. Contact us today to discuss how we can bring your corporate video projects to life with precision and creativity.