We are a specialised video production company based in Johannesburg and Pretoria. With over 10 years of experience within the industrial, commercial and corporate sectors. We produce a wide range of videos including Health and Safety videos, Marketing Videos, Corporate Videos, Documentaries, Training Videos and Aerial and Drone Videos.
Youtube currently has over a billion subscribers, the accessibility provided by the combination of video content social platforms and mobile technology is unparalleled. People are constantly consuming content and the most popular by far are videos. It is estimated that 95% of viewers retain a message after watching a video, why would you choose anything else for your company’s marketing?
Video has become more important than ever, this is because of its ability to quickly grab a user’s full attention while breaking down complex topics into digestible bites. Video has the ability to educate, invoke emotions, display empathy and keep viewers engaged. This coupled with its accessibility through video and social platforms used on mobile phones puts it above the rest.
Anyone can shoot a video on their phone or even an entry-level camera, the difference between a video and a great video lies in video production. Through video, production creatives can ensure that the content is clear, dynamic and looks to the best of its ability. The subtle nuances added to the colour grading, the shooting techniques, all make a difference.
Video‘s importance is found in its ability to clearly communicate most topics. This is a big advantage when used in marketing because it allows your business to build a solid narrative that invokes emotional bonds between the business and consumers. People quickly engage with storytelling, consuming video at a rapid pace. It is indeed the most effective and important form of content.
Video content is truly modular and it could be changed and repurposed for a number of uses such as turning your video into a podcast, breaking it up into smaller pieces to create a social video series or even utilising parts of it as an infographic. While not evergreen content video still has a lot more use cases than one would think.
Video offers a sense of physical existence, thus it builds trust between your company and consumers as well as the confidence they have in your company. By building your marketing plan around video content you are able to ensure that people will engage with it and take away a clear message from it. Video continues to grow as the most popular marketing content for these reasons.
What are you planning to achieve with your video production project? Having a clear idea of what the video is going to be about and who it is for is essential.
This will have a major impact on how it will flow, how it will be filmed and what would be required to film it.
A video should have a single focused message that speaks directly to your target audience – Are you making them aware of your capabilities as a supplier? Are you making them aware of a solution to a problem they might not be aware of?
Are you providing a solution that will save them time or money?
After figuring out your intent and how we can communicate it, we can start the scriptwriting process. When writing a script it’s important to keep the voice of the script in line with your customer.
We need to keep the script focused and informative while ensuring that our message is clear and easy to understand.
Once steps one through three have been concluded and signed off, we can start filming your video production project. Using a project production shot list our producer will work closely with the client to ensure each scene is captured and the message and intent are clear.
Adequate planning makes for well-optimised shooting.
After filming has been concluded, we can start editing your video. This is a collaborative effort, with constant communication aiding in the generation of the first draft.
Once the first draft has been concluded, you would need to review it, thereafter the changes referenced within your review will be discussed and applied throughout the video.
The review process may be repeated once or twice to ensure a final draft that matches your envisioned expectations and communicates your intended message as effectively and clearly as possible.
Once the final draft has been completed and signed off you can start planning your posting/distribution schedule.
As a top video production company we could go on and on about the high-end video production services that we offer but in a mobile-driven world,
talk has never been “cheaper” so instead of telling you, we’ve decided to show you,
here are some examples of the Video Production services we offer.
We have ten years of experience in health and safety video production. We’ve worked in a wide range of industries, with various companies. From telecommunications finance through to mining and manufacturing. Our team takes the three in one approach creating a health and safety video for employees, visitors and contractors.
Have a look at our health and safety video production showreel below:
We don’t just consider ourselves another marketing video production company. We know how to make your service or product marketing video stand out among the thousands of videos created on a daily basis. We love capturing stories through case studies and we know how to take your marketing or youtube campaign to the next level.
Take a look at our Marketing video production showreel below:
As a leading documentary film production company, we’ve grown very fond of building narratives and telling your stories. We’ve travelled all over the world shooting documentary films. From development projects through to the interesting stories of everyday people. Our experience speaks for itself, Want to tell your story?
Take a look at our documentary video production showreel below:
Not all corporate video production companies are equal. We have an absolute passion for business and we know how to tell your company’s story in an interesting and engaging manner. We’ve helped companies of all shapes and sizes create videos that assisted them in achieving their goals. Next time you want to blow clients away in a sales meeting, contact us.
Take a look at our corporate and company video production showreel below:
The future of training lies in content, as a training video production company we have produced various mediums of training material for a wide variety of clients. From international trade through to specialised engineering sales material. We love education and personal development and feel it is the only way to unlock the full potential of our country and the world.
Take a look at our training video production showreel below:
Drone videography is one of the best ways to communicate the size and scale of your operation and facilities. It allows us to capture a creative view, from a vantage point that wouldn’t be traditionally accessible. We feel every video production project can be heightened through the clever use of drone videography. To infinity and beyond!
Take a look at our aerial and drone video production showreel below: