About Us
We are a specialised business-to-business content production agency. We take a clever, creative and no-bullsh*t approach to creating honest client-customer content.

244a Glover Avenue, Lyttelton, Pretoria, South Africa

Winterberg, Northcliff, Johannesburg, South Africa

+27 64 908 0228


Follow Us

info@oliverkarstel.co.za | Hours: 08:30 – 17:00 | +27 64 908 0228


Web Development

HTML Web Development

With HTML based development you’re essentially coding from the ground up allowing you to customise your site fully to suit your company’s needs.

WordPress Web Development

WordPress has a “one size fits all” approach and offers a wide variety of templates that you can customize to your liking.

Shopify Web Development

The Shopify eCommerce platform offers a comprehensive yet simplified approach enabling you to seamlessly design and build an online portal for your company.

Search Engine Optimization (SEO)

Through extensive SEO you are able to optimise your site to attract as much online traffic via google search as possible.

Competitor Analysis

Know your industry, competitors and highlight possible gaps in the market that your company could take advantage of.

Website Aesthetics

Optimise your site to provide the best user interface and user experience possible, Web Aesthetics is a powerful marketing tool.

Your website is often your customers’ first impression of your company and brand. It is important to make that first impression as memorable as possible.

What is the purpose of a company website? The answer is quite simple and can be summed up into two words: Presence and Sales. Your website is the online face of your business, and is therefore a key determining factor of the type of customers you attract.

A website is often used as an effective, long-term sales tool. High quality, thought-through website design, along with strategic planning covers both of these bases. We offer full service website development on three unique platforms: Custom-built HTML, WordPress and Shopify.

Each new project starts with an intensive briefing process giving us an idea of the parameters and exactly how far we can push them, thereafter we enter a five step process which runs as follows:  

Step1: Client: We begin by sourcing as much visual content from the client, this allows us to gain a better understanding of what kind of aesthetic, mood and tone they want to portray themselves and their company with. 

Step 2: Self: Our web development team start by sourcing as many visual references as they can, this could be a wide variety of visual mediums such as colour palettes, fonts, images, design templates and illustrations. 

Step 3: Process: We then review all of the sourced content and start by building a mood board in line with the client brief, thereafter we present the mood board to the client for review and further input. 

Step 4: Draft: After the first three steps, our development team should have a clear understanding of what you are aiming to achieve, allowing them to develop the first draft of your future website, throughout the development process, our developers will stay in close contact to ensure that your site is developed to your exact specifications. 

Step 5: Finalising: After the final site has been developed our development team will send it through and work closely with you to make any changes to the website to ensure that the final product is exactly what you have envisioned. 

This extensive five-step process allows our developers to approach the project with a clear understanding of what needs to be communicated through the website, simplifying the development process and ensuring that they can produce a website be it WordPress, eCommerce or HTML based site that you can be happy with.

Need a website?

Web Development Portfolio