As a marketing video production company, we regularly see what happens behind the scenes and we’ve come to realise that video marketing content is favoured by the two largest search engines in the world, namely: Google and Youtube.
By making use of video-based content on your social streams and website you are able to rank higher in these search engines.
As a marketing video production company, we are often asked how a video can be used in marketing. You need to have a clear idea of what you are trying to achieve with your video, who your video is for and what your video is communicating.
Marketing videos are a powerful tool used to bolster the public perception of a product or service your company is offering.
Video production provides accessibility and engagement that can’t be offered by traditional forms of content such as written copy and images.
People are consuming video content at an alarming rate from their phones and smart devices, even the laziest buyers can be convinced by an informative and interesting video offering. It allows us to break down complex topics in a way that is digestible.
When approaching an explainer video production, the devil is in the details.
Before any sort of filming can take place you need to do some comprehensive research.
We start by identifying the problem you intend to address with your explainer video production project, thereafter we can establish who the video is for and where the video will be consumed.
Once the research has been completed and you’ve developed a brief, you need to find a marketing video production company to film and produce your explainer video.
Once the supplier has been found the filming and production process may start.
Be sure to communicate your needs to the supplier.
As soon as your preferred marketing video production company has completed your video it’s time to start sharing your explainer video.
To ensure that it reaches its maximum ROI potential, a posting and content schedule needs to be set up.
This allows you to strategically plan how, where and when your video will be released. Track the analytics daily to see how your content is performing.
Before you film or plan, you need to ask yourself if the topic of your web series is relevant to your company and to current online trends.
Once you’ve established this, it’s time to hit the drawing board, planning who your Youtube and/or Web series is for.
Once you have picked your preferred video marketing production company you need to build a schedule.
This includes everything from writing and filming to producing and launching.
Consistency is very important and your fan base will benefit from a well-planned schedule.
Producing your youtube or web series should be a collaborative effort between yourself, a marketing video production company and your viewers.
This will ensure that your viewers feel heard and aid in the engagement brought on by your video marketing content.
When it comes to video marketing production and campaigns consistency is of the utmost importance.
To ensure that your posting and production remains consistent you may need to set out a posting and production schedule and follow it religiously.
Make use of tutorials and explainer videos in your video marketing production.
This will aid in educating the consumers of your video on the possible uses of your products and services as well as how they work and what they can do for the consumer.
Call to action, easily forgotten, but very important.
Marketing video productions are produced in such a way that they educate consumers while also invoking desire within the. Once this desire has been established you need to provide consumers with a direction in which to follow.