About Us
We are a specialised business-to-business content production agency. We take a clever, creative and no-bullsh*t approach to creating honest client-customer content.

244a Glover Avenue, Lyttelton, Pretoria, South Africa

Winterberg, Northcliff, Johannesburg, South Africa

+27 64 908 0228


Follow Us

info@oliverkarstel.co.za | Hours: 08:30 – 17:00 | +27 64 908 0228


e-Commerce Shopify Websites

Shopify Web Development

Shopify has simplified eCommerce website development, allowing us to efficiently develop a site to suit your needs.

E-commerce Haven

Shopify provides a host of different themes and plug-ins ensuring that your site functionality and aesthetics align with industry standards.

Online Shopping is the Future

The simplicity of an online store that sells 24/7 and 365 days a year has become so accessible, If you’re not already selling online, you’re losing money.

Your e-Commerce Shopify Websites is often your customers’ first impression of your company and brand. It is important to make that first impression as memorable as possible.

What is the purpose of an e-Commerce Shopify website? The answer is quite simple and can be summed up into two words: Presence and Sales. Your website is the online face of your business and is, therefore, a key determining factor of the type of customers you attract.

A website is often used as an effective, long-term sales tool. High quality, thought-through website design, along with strategic planning covers both of these bases. We offer full-service website development on three unique platforms: Custom-built HTML, WordPress and Shopify.

Each new project starts with an intensive briefing process giving us an idea of the parameters and exactly how far we can push them, thereafter we enter a Five-step process which runs as follows:  

Step1: Client: We begin by sourcing as much visual content from the client, this allows us to gain a better understanding of what kind of aesthetic, mood and tone they want to portray themselves and their company with. 

Step 2: Self: Our visual team start by sourcing as many visual references as they can, this could be a wide variety of visual mediums such as colour palettes, fonts, images, videos and illustrations. 

Step 3: Process: We then review all of the sourced content and start by building a mood board in line with the client brief, thereafter we present the mood board to the client for review and further input. 

Step 4: Draft: After the first three steps, our design team should have a clear understanding of what you are aiming to achieve, allowing them to generate drafts in up to 3 different styles. After you’ve picked one, they will start designing a final draft. 

Step 5: Finalising: After the final draft has been designed our design team will send it through and work closely with you to make any changes to the design to ensure that the final product is exactly what you have envisioned. 

This extensive five-step process allows our developers to approach the project with a clear understanding of what needs to be communicated through the website, simplifying the development process and ensuring that they can produce a website be it WordPress, eCommerce or HTML based site that you can be happy with.

“If you’re not already selling online, you’re losing money” 

an introduction to selling your products online and the perks there of.

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eCommerce Photography, are your products being communicated effectively? 

An explainer on why eCommerce product photography is important and how to ensure your products communicate your brand effectively.

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Customer Service, on the internet!? 

How to maintain good customer and after-sales relations in a world that has continually shifted to a mobile-driven mindset.

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Web Development Portfolio