10 Corporate Video Types and Their Purpose

Corporate videos have become an essential tool for businesses looking to connect with audiences, promote products, and showcase company culture. A corporate video allows companies to communicate complex information in a visually appealing and memorable way. They can help build brand awareness, engage employees, highlight achievements, or simply tell the story of your company in a way that text and images alone cannot. The right video can leave a lasting impression and encourage audiences to take action, whether that means contacting you, purchasing a product, or joining your team.

With so many types of corporate videos available, it can be tricky to know which one best suits your goals. Each type has unique advantages and can be used strategically across marketing, internal communications, and brand-building efforts. Understanding the benefits and applications of each will help you make informed decisions and get the most out of your video content.

1. Company Profile Videos

A company profile video is designed to give audiences a clear overview of what your business does and what it stands for. It highlights your purpose, values, and offerings, making it ideal for potential clients, investors, or new employees who want to understand your brand quickly. By combining storytelling with visuals, these videos can communicate your company’s personality and ethos in a compelling way.

These videos are particularly effective for brand awareness as they allow companies to communicate their unique selling points clearly and memorably. A well-crafted company profile video can be shared on your website, social media, and during presentations to strengthen your professional image and build trust with viewers. When done correctly, it becomes a cornerstone of your marketing and communications strategy.

2. Explainer Videos

Explainer videos focus on clarifying what your products or services do and how they can benefit customers. They are usually concise and structured to simplify complex ideas, making them perfect for use on websites, social media, or landing pages. Explainer videos often use a combination of narration, visuals, and animation to ensure the audience fully understands the topic.

They are excellent for establishing credibility and reducing uncertainty for potential clients. By showing how a product works or explaining a service, explainer videos can boost confidence and encourage viewers to take action, whether that means making a purchase, booking a consultation, or simply learning more about your business. They also have high shareability, which can extend the reach of your message online.

3. Promotional Videos

Promotional videos are created to showcase new products, services, or offers. They are often high-energy and visually dynamic, designed to capture attention quickly. These videos are ideal for generating excitement around a launch or seasonal campaign and can be distributed across social media, email marketing campaigns, or your website.

The main purpose of promotional videos is to increase awareness and highlight the benefits of what you offer. They often include strong calls to action, encouraging viewers to sign up, make a purchase, or engage further with your brand. A well-executed promotional video can generate buzz and significantly improve the visibility of your latest offerings.

4. Event Recap Videos

Event recap videos are perfect for summarising company events, conferences, or trade shows. They highlight key moments, achievements, and interactions with attendees, serving both as a record and marketing content. This type of corporate video can be used internally to motivate employees or externally to demonstrate your company’s active presence in the industry.

Recap videos allow audiences who were unable to attend to experience the event and understand its impact. They also serve as a motivational tool, reinforcing pride among employees and showing prospective clients and partners that your business is dynamic, engaged, and thriving in its sector. These videos can be shared across multiple channels for maximum effect.

5. Company Culture Videos

Company culture videos give a glimpse into the people, values, and work environment of your organisation. Often used for recruitment, they showcase the experiences of employees and what it is like to work at the company. Featuring interviews with staff or leadership helps humanise your brand and makes it more relatable to both clients and prospective talent.

These videos are highly effective in attracting candidates who align with your values and ethos. Sharing company culture videos on social media also boosts engagement and allows employees to feel proud of their workplace. By highlighting your company’s personality, these videos reinforce internal cohesion while strengthening your employer brand externally.

6. Internal Communication Videos

Internal communication videos are created specifically for employees and stakeholders within your organisation. They might include company updates, strategic announcements, or key messages from leadership. By using video instead of lengthy emails or reports, you can deliver important messages in a way that is easier for employees to understand and retain.

These videos ensure consistent messaging across teams and departments. They can also increase transparency and trust, particularly when sharing updates about business changes or achievements. Well-crafted internal communication videos can strengthen employee engagement and help everyone stay aligned with the company’s objectives and vision.

7. Training Videos

Training videos are essential for educating employees, whether they are new hires or existing staff learning new systems or procedures. They provide a consistent and accessible method to teach policies, techniques, or technical skills without requiring one-to-one instruction. Training videos save time, improve understanding, and ensure that everyone receives the same information.

These videos are flexible as employees can pause, replay, or reference them whenever needed. They allow companies to scale learning efficiently and offer ongoing development opportunities. Additionally, training videos can reduce errors and increase productivity by making complex procedures easier to follow.

8. Financial Results Videos

Financial results videos are created to communicate business performance, annual results, or shareholder updates. Typically aimed at investors or senior stakeholders, these videos present complex financial information in an understandable and engaging format. Using visuals, narration, and concise explanations makes the data more digestible.

They demonstrate transparency and build confidence among stakeholders by clearly showing business outcomes and growth. Financial results videos also make detailed reporting more engaging than traditional reports, helping investors retain information and make informed decisions.

9. Corporate Social Responsibility (CSR) Videos

CSR videos highlight your company’s positive impact on society, whether through environmental initiatives, charitable work, or community engagement. They showcase your business values and commitment to making a difference, helping to build trust and credibility with clients, employees, and stakeholders.

These videos can be used internally to inspire employees and externally to demonstrate your brand’s values. CSR videos allow companies to tell meaningful stories that resonate with audiences and differentiate themselves from competitors. By showing your organisation’s social responsibility efforts, you strengthen your reputation and attract like-minded clients and talent.

10. Corporate Event Videos

Corporate event videos capture live activities, workshops, or celebrations in a professional and engaging way. They preserve the energy and atmosphere of the event while providing material for marketing and internal communications. These videos help extend the value of an event beyond the attendees.

They can be shared on social media, embedded on websites, or used internally to recognise employee achievements. Event videos showcase company culture, highlight participation, and demonstrate your organisation’s commitment to its people and industry.

Oliver Karstel Creative Agency: Expertise in Corporate Video Production

At Oliver Karstel Creative Agency, we specialise in producing corporate videos that communicate your company’s products, services, and achievements in a visually compelling way. Our team blends marketing expertise with creative storytelling to ensure each video aligns with your goals and resonates with your audience.

We offer a range of services including company showcase videos and corporate event coverage. Each project is optimised for online viewing and created with high production values to ensure maximum engagement. We provide consultation throughout the process to define your message, plan your shoot, and deliver videos that build trust and leave a lasting impression.

Engagement, Promotion and Communication

Corporate videos are a versatile and powerful way to engage audiences, promote your brand, and communicate your company’s values. From explainer and training videos to CSR and event content, each type serves a specific purpose and can be strategically used to enhance marketing, internal communications, and stakeholder engagement. By choosing the right corporate video types for your business, you can simplify communication, improve engagement, and strengthen your brand’s reputation.

At Oliver Karstel Creative Agency, we are passionate about creating corporate videos that deliver real results. We can help you plan, produce, and distribute videos that connect with your audience and elevate your brand. Get in touch with us today and let’s bring your company’s story to life with compelling video content.