How to Measure Whether a Corporate Animated Infographic Is Working

A corporate animated infographic takes time to plan, write and produce. Once it is published, views and likes may show that people noticed it, but they do not tell you whether viewers understood the message or took the next step. To assess its performance, connect it to a clear communication goal and decide what evidence would show that it achieved that goal.

Start by considering what the infographic was meant to do. It might explain a process, make a statistic easier to understand, encourage enquiries or support a presentation. Each purpose calls for different measures. Defining the intended outcome before publication also gives you a fair basis for reviewing the results and deciding what to improve.

Set A Clear Goal Before Measuring A Corporate Animated Infographic

Write down the main outcome you expect from the animation. An infographic designed to introduce a service may aim to bring relevant visitors to a website. One that explains a complex process may aim to help viewers understand the steps. An animation used by a sales team may help prospects ask more informed questions. Choose one primary goal and a small number of supporting outcomes so the review stays focused.

Make the goal specific enough to measure. “Increase awareness” needs further definition: you could look at how many people saw the animation and whether the intended audience engaged with it. For an educational animation, ask viewers a short question afterwards or gather feedback from staff who used it. A clear goal makes it easier to distinguish useful results from activity that looks positive but does not serve the animation’s purpose.

Corporate Animated Infographic Metrics Should Match The Goal

For an animation published online, begin with reach and viewing behaviour. Reach indicates how many people had an opportunity to see it. Plays or starts suggest initial interest, while average viewing time and completion rate show how far viewers watched. Together, these measures can help you assess whether the opening earned attention and whether the explanation held it.

Then look for actions that connect to the animation’s purpose. These might include visits to a relevant page, clicks on a call to action, enquiries, shares or requests for further information. If the infographic supports internal communication, useful evidence may include staff feedback, recall of key points or fewer repeated questions. A high view count is encouraging, but it does not prove that the message was understood or acted on.

• Reach: How many people had an opportunity to see the animation?
• Starts And Plays: Did people begin watching after it appeared?
• Viewing Time And Completion: How long did viewers watch, and how many reached the end?
• Clicks And Enquiries: Did viewers take an action that matched the animation’s purpose?
• Feedback And Recall: Could viewers explain the main point or remember key information?

Choose measures that relate directly to the outcome you set, rather than treating every available figure as equally important. A high completion rate may matter for an animation that explains a detailed process, while a relevant enquiry may be a more useful measure for an animation intended to prompt action.

Consider the measures together. If viewers watch most of the animation but few visit the relevant page, the content may be engaging while the next step remains unclear. If viewers leave early but those who finish understand the message, the opening or pacing may need attention. Interpreting the results in context gives you a more useful picture than focusing on one number.

Measure Understanding, Not Just Attention

An animation can attract viewers and still leave them unsure what the information means. Check comprehension with a short follow-up question, a quick survey or a conversation with people who watched it. Ask what they remember, what they understood the main point to be and whether anything felt unclear. For internal training or process communication, check whether viewers can explain or follow the steps afterwards.

Use feedback alongside performance figures. If many people stop watching at the same point, the scene may be too dense, too slow or difficult to follow. If viewers finish the animation but cannot describe the takeaway, the story may need a clearer structure. A corporate animated infographic should make its central idea easy to grasp, including for viewers watching without sound. Check that on-screen text and captions communicate essential information without overcrowding the visuals.

Corporate Animated Infographic Performance Varies By Channel

Review each placement separately because the viewing context changes how people respond. A short clip in a social feed competes for attention and may need to communicate its main point within the first few seconds. A longer version on a website can explain more, while a presentation version may need pauses that allow a speaker to add context. Do not assume one cut will perform equally well everywhere.

Consider format and accessibility as part of the review. Check whether text remains legible on a mobile screen, whether the key message is clear with sound off and whether movement helps explain the content rather than distracts from it. A format that works well on a large screen may need clearer text or a different pace when viewers watch on a phone.

• Social Feeds: Check whether viewers stay long enough to understand the main point.
• Websites: Review whether viewers continue watching and visit the relevant page.
• Presentations: Consider whether the animation supports the speaker and gives viewers time to follow key information.
• Email: Check whether the animated visual draws attention to the message or action it supports.
• Mobile Viewing: Make sure text is readable and the main idea remains clear on a smaller screen.

If one channel attracts attention but leads to few next steps, the call to action or destination may need adjustment. Assess each placement against its own purpose. A social clip may be intended to introduce one key idea, while a website animation may need to answer questions that support a decision.

Check whether the animation works for viewers who watch without sound, particularly in social feeds or email. Captions and clear on-screen text can carry the essential message, while legible design and considered movement make the content easier to follow across devices. Use these checks to identify practical changes for each version.

Compare Results And Look For Ways To Improve

Set a baseline before comparing results. You could compare the animation with earlier content that served a similar purpose, or compare two versions that differ in one clear way, such as the opening message or call to action. Keep the audience, placement and measurement period as similar as possible. This makes it easier to judge whether a change may have influenced the outcome.

Treat the figures as clues, not a complete explanation. A low completion rate could point to a slow opening, but it may also reflect where or when the animation appeared. Review the content alongside viewer comments, questions and the actions that followed. That context helps you decide whether the issue lies in the animation, its placement or the next step it offers.

• Choose A Comparable Baseline: Use earlier content with a similar purpose or compare two versions under similar conditions.
• Review Viewing Patterns: Note where viewers stop watching or which scenes hold their attention.
• Check The Next Action: See whether viewers clicked, enquired or took another step related to the goal.
• Gather Audience Feedback: Find out what viewers understood, remembered or found confusing.
• Record Changes For Next Time: Note which parts to keep, simplify or revise in the next animation.

Record what worked, what caused confusion and what you would change. For example, note whether the opening felt relevant, whether the data was easy to interpret and whether the call to action was clear. This gives the team specific lessons to carry into the next corporate animated infographic.

Use those findings to guide practical changes, such as simplifying the opening, reducing competing details or making the call to action clearer. Then measure the next version against the same goal. Keeping a record of the changes and results helps the team learn from each animation rather than starting the review process from scratch.

Case Study: Reviewing An Infographic Series

A South African firm has published a series of animated infographics to explain its services and internal processes. The team spent considerable time refining the scripts, visuals and pacing, but the manager is unsure whether the work is reaching the right people or helping them understand the information. The animations have received some attention, yet the firm did not define what success should look like before publishing them. The manager now wants to understand how well each animation performed and whether the production effort achieved its purpose.

He reviews the original purpose of each animation and separates results by channel. He compares viewing behaviour with actions such as page visits and enquiries, then asks a small group of viewers what they remember, where they felt uncertain and whether the call to action made sense. The manager also checks how the animations appear on mobile screens and whether their main points remain clear with the sound off. By combining viewing figures with audience feedback, he can investigate both attention and understanding.

The review finds that viewers engage with animations that begin with a recognisable problem, while some lose interest when too much information appears in one scene. The manager also learns that one animation attracts views but does not lead many people to the relevant page. For the next series, the firm plans to simplify the opening, reduce competing details and make each call to action more direct. It will then measure the revised animations against the same goals and record what changes, giving the team a clearer basis for future decisions.

Who Specialises In Animated Infographics For Corporate Clients?

Oliver Karstel Creative Agency specialises in animated infographics for corporate clients. We use 2D animation to help businesses communicate ideas through visual storytelling, including in corporate videos. These videos can showcase a company and help make it feel more relatable and approachable to consumers. Our team also creates explainers, training videos, product and service marketing, promotional content and animations for intricate subjects, drawing on more than a decade of experience in 2D animation.

We also create motion graphics for corporate presentations. We use design, animation and storytelling to give data and strategy points more energy and polish, helping audiences follow and remember the information. Motion graphics can be tailored to a company’s corporate identity and presentation needs, from the first concept through to the final frame.

• Corporate Videos: We use 2D animation to showcase a company and help make it feel more relatable and approachable to consumers.
• Corporate Presentations: We use motion graphics to add energy and polish to data and strategy points, with visuals tailored to corporate identity and presentation needs.
• Other 2D Animation: We also create explainer, training, product and service marketing, promotional and intricate-subject animations.
• Other Motion Graphics: We also work on explainer videos, product launches, data visualisation, training and onboarding, and social media campaigns.

From concept to final frame, we bring design, animation and storytelling together to support clear communication. For a corporate presentation, that means shaping motion around the information the audience needs to follow and remember.

Corporate videos and presentation graphics are part of our wider 2D animation and motion graphics services. The format depends on the subject and how the audience will use the content, whether they need a company story or a clearer way to follow data and strategy points.

Make Each Result Useful

Measuring a corporate animated infographic means looking beyond views. Define the intended outcome, track measures that relate to it, and check whether viewers understood the message. Review performance by channel, combine figures with feedback, and use the findings to guide the next round of creative decisions.

If your organisation wants to turn complex information into clear, engaging animation, get in touch with Oliver Karstel Creative Agency to discuss your project. We can talk through your communication goals, the audience you need to reach and whether a corporate video or presentation animation best suits your message.

FAQs

What Is A Corporate Animated Infographic?

A corporate animated infographic uses moving text, shapes, icons, charts or illustrations to explain information visually. It can show how a process works, highlight important data, compare options or present a company message in a clear sequence. Unlike a static graphic, animation controls when each detail appears, helping guide the viewer’s attention. Businesses use this format in presentations, websites, training materials and marketing content. The aim is not to add movement. Each animated element should help the audience understand or remember the message. A focused infographic usually communicates one main idea, supported by selected details and a clear next step.

How Does An Animated Infographic Differ From A Static Infographic?

A static infographic presents all its information at once, allowing readers to scan, compare or revisit details at their own pace. A corporate animated infographic reveals information in stages. Movement can show a process unfolding, make a change over time easier to see or draw attention to a key statistic. The animated format can suit an explanation or presentation, while a static version may work better as a reference. Choose based on how the audience will use the content. If people need to compare many figures or consult information later, a static graphic may be clearer and easier to use.

Why Use An Animated Infographic For Corporate Communication?

A corporate animated infographic can attract attention and make information easier to follow when its motion supports the message. It can reveal a process step by step, clarify relationships between figures or focus attention on a comparison. Businesses may use one to explain a service, introduce a product, communicate internal procedures or make a presentation more engaging. Its effectiveness depends on the quality of the content and how the animation serves the audience. Movement alone does not guarantee understanding. Keep the central idea clear, use accurate information and make sure viewers can follow the message without unnecessary effects or detail.

How Do I Choose The Right Style Of Animated Infographic?

Start by deciding what viewers need to understand or do after watching. Then consider the information. Animated charts can present comparisons or trends; process graphics can explain a sequence; kinetic text can emphasise a message; and interactive formats can let users explore details. A corporate animated infographic should use a style that suits its subject, audience and channel. A training explanation may need a measured pace, while a social clip may need an opening and larger text. Choose a format that makes the information clearer, and avoid effects that compete with the main point or make it harder to follow.

How Can I Measure Whether An Animated Infographic Is Working?

Measure the animation against the goal you set before publishing it. Reach and starts show how many people had an opportunity to watch, while average viewing time and completion indicate how far they continued. Clicks, enquiries or visits to a relevant page can show whether viewers took a next step. For training or internal communication, ask viewers what they understood and remembered. A corporate animated infographic should be assessed using measures that fit its purpose; views alone cannot prove that the message was understood. Compare results with similar content or a baseline, and review feedback to identify what to improve.

How Should I Adapt An Animated Infographic For Different Channels?

Design for the place where people will watch. On mobile screens, use readable text, contrast and enough spacing. For social feeds, communicate the main point early because viewers may scroll quickly. On a website, a longer explanation may work if each scene remains focused. In presentations, allow pauses so a speaker can add context. Include captions or clear on-screen wording so viewers can understand the message without sound. Check that movement does not distract from information, and avoid rapid flashing that could create discomfort. Adapt the duration, layout and pacing to the channel rather than simply resizing one version everywhere.