Project Objectives

The goal of this project was to produce a dynamic and informative induction video that seamlessly blends storytelling, visual identity, and educational content. It needed to inspire new employees while clearly communicating the company’s mission, culture, and expectations.

Key objectives included:

• Introducing the Brand: Showcasing client’s journey, growth, and reputation as a leader in workspace innovation.
• Communicating Culture: Embodying the company’s human-centered ethos, where design meets purpose and people come first.
• Enhancing Engagement: Using a mix of real-life footage and animation to maintain viewer attention and make complex ideas more relatable.
• Onboarding with Impact: Creating an immersive experience that sets the tone for new employees, fostering pride and connection from day one.
  

The Creative Process

The project called for a hybrid storytelling approach, combining B-roll footage from real Turnkey project sites with custom whiteboard animations to visualize key concepts. This blend symbolized the company’s balance between strategic creativity and practical execution, the art and science of design.

• Client Consultation
  We began by conducting in-depth consultations with the client to understand the induction goals, brand tone, and target audience. Together, we identified the narrative flow: starting with the company’s legacy, followed by its mission, core values, and a look into its culture of innovation.

• Research and Storyboarding
  The storyboard was carefully structured to create a visual and emotional journey, beginning with real-world visuals of the team in action, transitioning into whiteboard animation sequences that illustrate company milestones, processes, and principles.
  Each section was designed to reinforce their message: that they don’t just build offices, they design experiences that empower people and drive performance. 

• Script Development
  The script was written in an informational and aspirational tone, reflecting their identity as both a creative studio and a strategic partner. It highlighted the company’s founding story, its commitment to innovation, and its purpose-driven design philosophy. The language was motivational, aiming to make new employees feel proud to join a company that “builds beyond walls.”

• Design, Filming, and Animation
  Our production approach combined on-site filming with custom whiteboard animation to create visual contrast and momentum.
  B-Roll Footage: Captured real-world scenes of the teams at work, collaborating, designing, and bringing spaces to life. These shots established authenticity and showcased the company’s professionalism.
  Whiteboard Animation: Illustrated abstract ideas such as innovation, culture, and vision using hand-drawn icons, line art, and smooth motion transitions. This stylistic choice added visual clarity and reinforced storytelling continuity between sections.
  Transitions: Careful blending techniques, such as morphing live-action shots into whiteboard drawings, created a seamless connection between the real and conceptual, symbolizing how ideas become tangible spaces.

• Voiceover and Sound Design
  A professional voice-over narrated the story with warmth and authority, guiding the viewer through their narrative arc. The sound design balanced motivational background music with subtle ambient sounds from the filmed environments, merging energy with realism. This combination helped maintain emotional resonance while reinforcing Turnkey’s dynamic brand identity.