2D Animation – Handling Breakdowns.
Creating a 2D Animation Video to Showcase a company’s spare parts API.
Konecranes is a global leader in material handling solutions, serving a diverse range of industries through innovation, safety, and sustainability. With a strong focus on digitalization and efficiency. The company approached us to create a bespoke 2D animation video that introduces their new API integration system, a digital solution designed to simplify and streamline the process of procuring crane parts during breakdowns or maintenance.
Project Objectives
The primary objective of this project was to develop a video that clearly demonstrates the functionality and benefits of the new API, which connects customers directly to a unified procurement platform. The animation needed to effectively communicate a complex technical solution in a way that was simple and informative.
Key objectives included:
- Simplifying Communication: Clearly explain how the API streamlines part procurement and connects multiple teams through a single, integrated system.
- Enhancing Understanding: Help customers easily grasp how the new system saves time, reduces downtime, and improves operational efficiency.
The Creative Process
Our creative process began with a deep dive into the brand, their products, and the technical aspects of their API. The goal was to translate a sophisticated digital integration into a clear and concise visual.
- Client Consultation:
We conducted multiple strategy sessions with their marketing and technical teams to understand the new API’s purpose, workflow, and key customer benefits. This ensured that the narrative and visuals accurately reflected real-world functionality. - Research and Storyboarding:
We mapped out the customer journey, from crane breakdown to the streamlined part procurement process, illustrating how the API eliminates communication barriers and accelerates response times. The storyboard visually represented each step in the workflow, making a complex digital process easy to follow. - Script Development:
The script was written to be professional yet approachable, simplifying technical language while emphasizing the innovation and efficiency that define the Konecranes brand. - Design and Animation:
This was a bespoke 2D animation, designed entirely custom to match their modern and industrial aesthetic. Clean, dynamic visuals were used to represent the digital workflow, while motion graphics and iconography conveyed connectivity, automation, and collaboration between teams. - Voiceover and Sound Design:
A confident, authoritative voiceover was paired with modern sound design to support the clarity of the message. Subtle background music added energy without distracting from the technical explanation.
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Execution
The execution phase brought together all elements, storytelling, design, motion, and sound, to create a seamless, professional animation.
- Animation Production:
A precise and visually cohesive animation was created that clearly demonstrated the API’s functionality step by step. Each stage of the API workflow was represented using vector-based illustrations, which allowed for scalable, crisp visuals without loss of quality. Layered compositions were utilized to separate UI elements, data flows, and background graphics, enabling independent animation and easy adjustments during production. Dynamic overlays and animated icons highlighted key functions, making complex technical processes easier to follow. To enhance clarity, motion graphics techniques such as path animations, morphing, and fade-ins/fade-outs were employed to guide viewers’ attention and illustrate the flow of data through the API. Camera moves and subtle parallax effects were added to create depth and focus, simulating a more interactive interface experience. - Client Reviews:
We maintained close collaboration with the client throughout, incorporating feedback at each milestone to ensure both technical accuracy and brand consistency. - Final Edits and Polishing:
The final video was refined to balance pacing, emphasize key points, and ensure clarity across all visual and audio elements.
Results
The completed 2D animation video successfully achieved its objectives, providing a clear, engaging, and visually compelling explanation of the company’s new API system.
Key outcomes included:
- Improved Understanding: Viewers quickly grasped how the new API simplifies parts procurement and enhances operational efficiency.
- Increased Engagement: The animation captured audience attention, effectively showcasing their digital innovation.
- Enhanced Brand Communication: The video reinforced their reputation as a forward-thinking leader in industrial technology and material handling solutions.
Conclusion
The video demonstrates our ability to turn complex technical concepts into clear and captivating visual stories. By combining strong brand alignment, sleek design, and strategic communication. We delivered an animation that empowers them to effectively showcase their innovation in digital transformation.
This project reflects our ongoing commitment to helping global brands communicate their most advanced solutions through 2D animation.
We are a leading video production company in Johannesburg and have one of the top learner management systems in South Africa.
We specialise in Video Production, Photography, Graphic Design, eLearning Development, Web Design, Animation and Creative Consultation. | info@oliverkarstel.co.za | www.oliverkarstel.co.za | IG.com/oliverkarstel
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Info
3D Animation
KoneCranes
Animation
20/10/2025
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