Project Objectives

The goal of the project was to create a accessible and comprehensive visitor induction tool that clearly communicated their safety culture while reflecting its professionalism and innovation in the mining sector.

Key objectives included:

• Safety Orientation: Introduce visitors to essential site safety rules and procedures before entering high-risk areas.
• Visual Clarity: Use real b-roll footage and 3D animation to illustrate potential hazards and correct safety practices.
• Accessibility: Leverage an AI-generated voice-over for clarity, consistency, and adaptability across multilingual environments.
• Real-World Relevance: Ground the training experience in their real operational context, featuring footage captured directly on-site.

Creative Process

Concept Development

The induction video needed to welcome visitors, establish trust, and clearly explain procedures for navigating active mining environments.

The narrative structure followed a logical flow, covering:

1. Welcome & Introduction: Overview of operations, and safety-first culture.
2. On-Site Protocols: Explanation of PPE requirements, hazard zones, and movement restrictions.
3. Emergency Procedures: Step-by-step guidance for responding to incidents or alarms.
4. 3D Accident Recreation: Realistic visualisation of potential safety incidents, demonstrating correct and incorrect behaviours.

Scriptwriting & AI Voice Integration

To maintain consistency and flexibility, we implemented an AI-generated voice-over for the narration. The AI voice was carefully selected for clarity, tone, and professionalism, ensuring it conveyed authority while remaining approachable. AI was also selected because it had to be delivered in 5 different languages. Using AI also allowed for easy localisation, enabling us to adapt the induction for multiple languages across their international operations.

Design, Filming, and Animation

The production combined on-site cinematography with 3D animation to create a realistic and relatable visual experience.

Filming:
Our crew captured b-roll footage on active mine sites, from engineering and blasting to haulage and equipment maintenance. The visuals provided an authentic backdrop for the induction, grounding the safety messaging in the company’s day-to-day environment.

3D Accident Recreation:
To reinforce safety awareness, we created high-quality 3D accident simulations illustrating common risk scenarios such as:

• Working near open edges and heavy machinery.
• Improper PPE use or movement in restricted areas.
• Unsafe practices leading to slips, trips, or falls.

Each animation was designed to visually contrast unsafe behaviour with proper procedure, offering a clear educational takeaway.

Visual Style:

• Corporate colours and branding aligned with their professional identity.
• Clean motion graphics and animated overlays emphasised key safety instructions.
• Subtle environmental effects (dust, machinery motion, lighting) added realism to the 3D scenes.