About Us
We are a specialised business-to-business content production agency. We take a clever, creative and no-bullsh*t approach to creating honest client-customer content.

244a Glover Avenue, Lyttelton, Pretoria, South Africa

Winterberg, Northcliff, Johannesburg, South Africa

+27 64 908 0228

info@oliverkarstel.co.za

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info@oliverkarstel.co.za | Hours: 09:00 – 22:00 | +27 64 908 0228

Archive

Why is video marketing so powerful?

Video offers a sense of physical existence, thus it builds trust between your company and consumers as well as the confidence they have in your company. By building your marketing plan around video content you are able to ensure that people will engage with it...

How to repurpose video content?

Video content is truly modular and it could be changed and repurposed for a number of uses such as turning your video into a podcast, breaking it up into smaller pieces to create a social video series or even utilising parts of it as an...

Does video marketing work?

Youtube currently has over a billion subscribers, the accessibility provided by the combination of video content social platforms and mobile technology is unparalleled. People are constantly consuming content and the most popular by far are videos. It is estimated that 95% of viewers retain a...

Why video content?

Video‘s importance is found in its ability to clearly communicate most topics. This is a big advantage when used in marketing because it allows your business to build a solid narrative that invokes emotional bonds between the business and consumers. People quickly engage with storytelling,...

Why is video production important?

Anyone can shoot a video on their phone or even an entry-level camera, the difference between a video and a great video lies in video production. Through video production creatives can ensure that the content is clear, dynamic and looks to the best of its...

Why is video important?

Video has become more important than ever, this is because of its ability to quickly grab a user’s full attention while breaking down complex topics into digestible bites. Video has the ability to educate, invoke emotions, display empathy and keep viewers engaged. This coupled with...