We were tasked with the production of a marketing video for the AGOA Exporter of the Year Awards. The video was centred around South African company Mia Melange, who won the Small-sized export business award for 2022. The project was funded by USAID, who also facilitated the awards show. The video focuses on their range of handcrafted homeware and lifestyle products, and the domestic unemployment challenges faced in South Africa. There is also large focus on the challenges they experienced presenting their products to international clients and how they overcame the stigma’s associated with South African exports. Mia Melange is a major South African export success story, that demonstrates the importance of presenting your products in an eye-catching and professional manner.

For this video we collaborated with Sound Idea Digital, one of the leading video production company’s in South Africa. They have over thirty years of content production experience, and having collaborated with them before on multiple projects, it was a dream to work together on these videos. This video formed part of a series of videos for the AGOA Exporter of the Year Awards, which we have produced for two years running. Multiple videos across numerous businesses had to be shot and edited in preparation for the awards show and the accompanying live stream, which we also jointly facilitated with Sound Idea Digital. When filming multiple videos for a set deadline, it is of vital importance that all your planning is done as soon as possible. A video’s production value is directly influenced by the availability of resources, key members and locations. Which is why they must be planned in advance, to film every opportunity.

Creating a marketing video for export products is an important step in any business’ marketing strategy. An effective video helps create brand recognition, highlight the benefits of your product or service, and provide information that expands your customer base. Before you get started on creating a video, it’s essential to have a plan in place that outlines the goals and objectives of your project, who will be involved in creating it, and how you will distribute it when it’s complete. With thoughtful preparation and the right resources, you can create a successful marketing video for export products that highlights your value-add as a business. These videos are also a great addition for expo’s and conferences as they can be adapted to play in the background at your stall to streamline your products benefits without interrupting your interactions with potential customers.

Marketing videos for export products is a great way to showcase your brand and quality standards. When creating videos, it’s important to highlight the features of your product that will appeal to international customers. Showing the quality and craftsmanship involved in creating the product can be especially effective in demonstrating why customers should choose your item. Additionally, using customer testimonials or reviews can help give potential buyers more confidence in making their purchase. Finally, don’t forget to include a call-to-action at the end of the video so viewers know how they can purchase your item.

Looking to highlight your export business to an international market? Get in touch with our team today!

We are a leading video production company in Johannesburg and have one of the top learner management systems in South Africa. We specialise in Video Production, Photography, Graphic Design, eLearning Development, Web Design, Animation and Creative Consultation. | info@oliverkarstel.co.za | www.oliverkarstel.co.za | IG.com/oliverkarstel