We were tasked with the production of a marketing video for the AGOA Exporter of the Year Awards. The video was centred around South African company One of Each, who won the Black Owned Export Business Award for 2021. The project was funded by USAID, who also facilitated the awards show. The video focuses on the owners of the business, a dynamic mother daughter duo, with range of African inspired handbags and apparel, and the journey it took to get them to where they are today, exporting worldwide. There is a large focus on staying true to your African roots, which comes across in all their designs and products. One of Each is a major South African export success story, with a footprint spanning across the globe, that only gets bigger with every year that passes.

For this video we collaborated with Sound Idea Digital, one of the leading video production company’s in South Africa. They have over thirty years of content production experience, and having collaborated with them before on multiple projects, it was a dream to work together on these videos. This video formed part of a series of videos for the AGOA Exporter of the Year Awards, which we have produced for two years running. Multiple videos across numerous businesses had to be shot and edited in preparation for the awards show and the accompanying live stream, which we also jointly facilitated with Sound Idea Digital. When filming multiple videos for a set deadline, it is of vital importance that all your planning is done as soon as possible. It is also important to establish your channels of communication and collaboration. A video’s production value is directly influenced by the availability of resources, key members and locations. Which is why they must be planned in advance, to seize every opportunity.

Exporting businesses are recognising the importance of video marketing to promote their products to a global audience. Videos can be used to showcase the unique features and benefits of a product or service, explain how it works, and create an emotional connection with potential customers. Additionally, videos provide an effective way for businesses to demonstrate the quality of their product, identify target markets, and boost global sales. Video marketing is quickly becoming an essential tool for export businesses looking to expand into new markets.

Content strategy is also essential for the success of any marketing video. By creating a clear plan and goal, you can ensure that the message you are sending is received properly by your target audience. Additionally, a well-crafted content strategy allows you to optimise the performance of your videos so that it reaches more people and has more of an impact on potential customers. Taking the time to develop a thoughtful and deliberate content strategy will help you reap the rewards of better results with your marketing videos.

Looking for a professionally produced marketing video for your next event or campaign? Get in touch with our team today!

We are a leading video production company in Johannesburg and have one of the top learner management systems in South Africa. We specialise in Video Production, Photography, Graphic Design, eLearning Development, Web Design, Animation and Creative Consultation. | info@oliverkarstel.co.za | www.oliverkarstel.co.za | IG.com/oliverkarstel