We were tasked with the production of a marketing video for the AGOA Exporter of the Year Awards. The video was centred around South African company Technical Systems, who won the Large-sized export business award for 2021. The project was funded by USAID, who also facilitated the awards show. The video focuses on their range of conveyor systems and technology, and the journey it took to get them to where they are today, exporting to over fifty countries worldwide. There is a large focus on the importance of quality control and technical innovation. Technical Systems is a major South African export success story, with a footprint spanning across the globe, that only gets bigger with every year that passes.

For this video we collaborated with Sound Idea Digital, one of the leading video production company’s in South Africa. They have over thirty years of content production experience, and having collaborated with them before on multiple projects, it was a dream to work together on these videos. This video formed part of a series of videos for the AGOA Exporter of the Year Awards, which we have produced for two years running. Multiple videos across numerous businesses had to be shot and edited in preparation for the awards show and the accompanying live stream, which we also jointly facilitated with Sound Idea Digital. When filming multiple videos for a set deadline, it is of vital importance that all your planning is done as soon as possible. A video’s production value is directly influenced by the availability of resources, key members and locations. Which is why they must be planned in advance, to film every opportunity.

Videos are one of the most effective marketing tools for businesses these days. They help to engage customers, build trust and increase brand recognition. Videos have the ability to captivate an audience with visuals, sound and motion, creating an emotional connection that can turn viewers into customers. Additionally, videos can be cost-effective to produce and easily shared across social media platforms to reach a wide audience quickly. Videos are also the perfect complementary content for live streamed events, as they enhance the experience for all members while keeping the content professional. For businesses looking to grow their customer base and expand their reach, investing in marketing videos is a wise choice.

Company videos are a great way to increase exports and build global brand recognition. By creating personalised, professional-looking videos of your products and services, you can give potential customers an easy way to learn about what your company has to offer. Videos can showcase the quality of your products or services, as well as the expertise and passion that you put into them. Additionally, video gives customers a more interactive platform on which to explore how your product or service might fit into their lives and businesses especially when presented alongside a professional live streamed event. This can be beneficial for international customers who may not have easy access to physical stores or in-person sales presentations. Company videos also help create trust and loyalty among customers, which can further strengthen relationships between businesses and customers worldwide.

Looking for a professionally produced marketing video for your next event or campaign? Get in touch with our team today!

We are a leading video production company in Johannesburg and have one of the top learner management systems in South Africa. We specialise in Video Production, Photography, Graphic Design, eLearning Development, Web Design, Animation and Creative Consultation. | info@oliverkarstel.co.za | www.oliverkarstel.co.za | IG.com/oliverkarstel