Animation has become one of the most effective mediums for corporate communication. Globally, the industry is worth billions, and South Africa is firmly part of this growth story. Locally, the animation sector was valued at roughly USD 2.76 billion (≈ ZAR 51 billion) in 2024,...
In today’s competitive business landscape, delivering presentations that both inform and captivate is crucial. Audiences are more distracted than ever, and static slides filled with text and charts often fail to leave a lasting impression. Animation offers a transformative solution, turning presentations into dynamic narratives...
Artificial Intelligence (AI) has been a hot topic in the animation world lately, and it’s easy to see why. Many people assume AI is coming to replace animators entirely, conjuring images of robots churning out blockbuster films while human creativity is sidelined. The truth is...
The digital world is evolving at a breakneck pace, and capturing audience attention requires creativity and strategic communication. Animated videos have emerged as one of the most effective tools for brands, educators, and businesses to engage audiences while conveying complex messages in a visually compelling...
The impact of colour and lighting in 3D animation cannot be overstated. These elements define not only the visual appeal of a scene but also the emotional resonance and narrative clarity. For 3D animators, mastering the principles of colour theory and lighting allows for the...
The field of 3D animation is undergoing rapid transformation, driven by technological advancements and evolving audience expectations. For 3D animators, this shift presents both a challenge and an opportunity: to adapt, innovate, and lead in a landscape where creativity and technical skill are more interconnected...
Johannesburg has become a leading centre for creative digital services, particularly in animation. The city’s animation studios provide a dynamic ecosystem for producing content that ranges from educational videos and marketing campaigns to feature films and product visualisations. With a growing talent pool and access...
Animation has become an essential element of modern marketing, transforming how brands communicate with audiences. Animation in South Africa is increasingly used by businesses to make their marketing strategies more engaging, memorable, and effective. With the rise of digital platforms and evolving consumer expectations, animation...
B2B companies are increasingly embracing custom motion graphics as a core part of their marketing strategies. In a world overflowing with information, animated visuals help businesses convey their message clearly, memorably, and creatively. By leveraging the skills of talented 3D animators, companies can craft dynamic...
The B2B sales environment is more competitive than ever, and decision-makers expect clarity, speed, and engaging information before committing to a purchase. Traditional sales collateral often fails to capture the intricacies of modern products or services, particularly in industries where technical complexity is the norm....