In the fast-paced digital world, brands must captivate audiences quickly and leave lasting impressions. Motion graphics have become an essential asset in this mission, combining creativity and technology to craft immersive brand experiences. Central to this evolution are 3D animators, whose skills transform static visuals...
Procedural animation is revolutionising the way 3D animators approach motion creation. By harnessing algorithms rather than relying solely on manual keyframing, it provides a powerful means of generating dynamic, adaptive, and realistic animations. This technique enables animations to react to environmental variables and user inputs...
Even in 2025, with all the buzz around flashy 3D and AI animation tools, 2D animators are holding their ground strong. Why? Because there’s something truly timeless and charming about 2D animation that technology just can’t replace. It’s simple, warm, and relatable — qualities that...
Medical and scientific animations have revolutionised how complex healthcare and scientific information is communicated. By transforming detailed and often abstract concepts into vivid, understandable visuals, these animations improve comprehension for diverse audiences—from medical students to patients and the general public. This visual storytelling is crucial...
Animation retargeting has become an essential workflow for 3D animators seeking to maximise creative reuse, streamline pipelines, and adapt animations across a wide variety of character designs. As digital content production scales and character rosters diversify, transferring animations from one skeleton to another presents technical...
Audiences today crave meaning, not just movement. The world of 2D animation has matured into a deeply expressive medium capable of conveying complex emotions, abstract concepts, and cultural significance without a single word. For 2D animators, the true artistry lies not only in drawing characters...
Johannesburg has solidified its place as a vibrant centre for animation, where the fusion of sound design and music integration plays a crucial role in bringing stories to life. Animation studios in Johannesburg are leveraging a rich cultural heritage alongside modern audio practices to create...
3D animation is one of the most dynamic forces behind visual storytelling in both cinematic and episodic productions. While the core skillset remains similar across industries, the workflows in film and television diverge significantly. These differences are shaped by production goals, timeframes, technical requirements, and...
Architecture is more than form and function—it’s storytelling. As the built environment evolves, so too must the ways in which we communicate its design and purpose. 3D animation has emerged as a critical tool in this transformation. From early concept development to final presentation, 3D...
Johannesburg’s animation studios are increasingly making their mark on the global stage, evolving into powerful creative hubs that drive cultural exchange and economic growth. By forging international partnerships, these studios gain access to fresh resources, expertise, and audiences far beyond their local borders. This interconnected...