Marketing videos play an essential role, and have the potential to carry entire campaigns if optimised for correctly. For many companies, the goals of the marketing video content are clear, but the path to achieving them seems a little ambiguous and convoluted. Let’s clear the...
Oliver Karstel - Video Production Company is a specialized B2B content production agency that provides world-class creative solutions. Founded in 2012, we’ve been a trusted partner to multiple companies on their road to better audience engagement. We deliver a vast array of production and marketing...
Training Video production and sales video production share a ton of similarities, particularly in an industry where your production and processes are an essential part of your value-add. This includes most engineering, manufacturing, industrial and development based industries. In order to successfully repurpose your training...
Corporate video production plays a vital role in the productivity and internal communication of a company. Each video also aids in various administrative training topics, which saves the company valuable training and orientation time. Corporate videos also improve employee retention, orientation and overall productivity by...
Mass produced video content has a plethora of advantages, especially when coupled with a well-planned content strategy. An entire year’s worth of content can be created within a short period over a couple of shoot days. Resources can be carefully planned and optimised to ensure...
Video production content is often the best performing content on the internet. It garners the biggest exposure and interactions, and as such, should be optimised to improve your conversion rates. This is a prime example of content marketing, whereby each piece of content is tweaked...
As with any discipline, there is the most optimal process to follow to ensure the end product is of the highest quality and relevance. Video production is no different. As a general rule, each video should follow a process of planning, script writing, filming, editing...
For most businesses the internet is their marketplace, a marketplace that is constantly evolving as each business competes for the limited attention of potential clients. In this marketplace your bargaining power is directly related to the strength of your content. In other words, content is...
This article serves as a guide to working with a video production company to ensure the best possible results for your video project....
Company video production is one of the most vital tools that your business can obtain to market itself....