Corporate videos have become a powerful tool for businesses to showcase their products and services in an engaging and effective way. As a video production company, we understand the value of producing high-quality corporate videos that accurately represent a company’s brand. Recently, we had the opportunity to work with Kal Tire, an industrial business, who wanted a corporate video that showcased their services. In this project write-up, we explain why industrial businesses need corporate videos and share how we worked with Kal Tire to produce a high-quality video.

Who is Kal Tire?

Kal Tire is a Canadian company that specialises in tires, wheels, brakes, alignments, and other automotive services. It is the largest independent tire dealer in Canada and one of the largest commercial tire dealers. The company was founded in 1953 by Thomas J. Foord and Jim Lochhead in Vernon, British Columbia. Kal Tire has over 260 locations across Canada and is known for its high-quality products and exceptional customer service. They also have a dedicated Mining Tire Group, located in South Africa that focuses on tire management and supply for the mining industry.

Corporate Video for Industrial Businesses

Industrial businesses often specialise in manufacturing, producing, and distributing goods, which can make it difficult to showcase their services and products to potential customers. Corporate videos are the perfect solution to this challenge. They allow businesses to visually showcase their products and services, highlight their expertise, and even give potential customers a behind-the-scenes look at their facilities. Industrial businesses that invest in corporate videos are setting themselves apart from their competitors and positioning themselves as leaders in their industry.

When Kal Tire approached us to produce their corporate video, we knew the importance of delivering a high-quality video that truly represented their brand. To ensure that we met their standards and worked within tight deadlines, we collaborated with our friends from Sound Idea Digital. Our teams were able to work together seamlessly and efficiently, allowing us to produce most aspects of the video simultaneously. This not only reduced the overall production time but also ensured that the video was of the highest standard.

For the Kal Tire video, we hired a professional voice artist who we recorded in our in-house studio. This increased the video’s production value, which in turn improved the impact of the message. All the motion graphics, script writing, and filming were also performed by our teams. By utilising a professional voice artist and high-quality production techniques, we were able to produce a video that showcased Kal Tire’s services in an engaging and effective way.

Corporate videos not only showcase a business’s products and services but also give a glimpse into their work culture. By giving potential customers a behind-the-scenes look at their facilities, industrial businesses can communicate their brand message and values. This can be especially important when it comes to attracting new talent to their company. Corporate videos can also be shared through various platforms, such as social media and email marketing campaigns, allowing businesses to reach a wider audience.

Corporate videos have become an essential tool for businesses across all industries, including industrial businesses. They allow businesses to showcase their products and services, highlight their expertise, and give potential customers a behind-the-scenes look at their facilities. At our video production company, we understand the importance of delivering high-quality corporate videos that accurately represent a company’s brand. By collaborating with other professionals in the industry, we can produce corporate videos that set our clients apart from their competitors. If you’re an industrial business looking to showcase your services and products, a corporate video is the way to do it.

Looking for professionally produced corporate videos for your next content production project? Get in touch with our team!

We are a leading video production company in Johannesburg and have one of the top learner management systems in South Africa. We specialise in Video Production, Photography, Graphic Design, eLearning Development, Web Design, Animation and Creative Consultation. | info@oliverkarstel.co.za | www.oliverkarstel.co.za | IG.com/oliverkarstel