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Industrial Photography – Steel Construction & Engineering

Marketing Photography Cadcon

Industrial Photography – Steel Construction & Engineering

We were tasked to take professional marketing publication industrial photos for Cadcon Steel Construction and Engineering, based in Centurion, Pretoria. The client is a specialised engineering and manufacturing organisation and an absolute leader in this field. The marketing photographs were published as part of a publication called Enterprise Africa. The publication highlights industry leaders across Africa with a global audience. Whenever you plan on having photographs taken for a publication it is absolutely essential to find a professional. The photographs need to assist in telling the company’s story while adhering to the standards and format of the publication. Publications also pose a unique deadline, which means the parameters and planning for the project must be done in advance to ensure the deadlines are met. This includes the layout for the publication and the story being told.

Marketing Photography Cadcon

The photoshoot was done on-site in their manufacturing plant, as such the site presented a lot of inherent hazards. To make sure our photoshoot ran smoothly we planned with the client’s team in advance. This included organising their team members, and making sure each member is neatly dressed and available to be photographed. This planning is also essential for the client’s team as each member being photographed could disrupt operations, resulting in financial losses. The site also had to be cleaned up and prepared with proper branding to ensure the photographs come out as neat and professional as possible.

Marketing Photography Cadcon

It was an absolute pleasure working with the team. For a project like this to be a success, you need to work closely with the client. Their team provided timely feedback through each step of the project and made sure the photoshoot ran as smoothly as possible.

Check out the publication below to see how the final industrial photographs came together:


If you’re looking for professional multi-disciplined photographs for your company, get in touch with our team. We have multiple professional photographers, marketing experts and designers – who will present your photographic journey in a manner that is effective and budget-friendly.

We are a leading video production company in Johannesburg and have one of the top learner management systems in South Africa. We specialise in Video Production, Photography, Graphic Design, eLearning DevelopmentWeb DesignAnimation and Creative Consultation. | info@oliverkarstel.co.za | www.oliverkarstel.co.za | IG.com/oliverkarstel


Marketing Photography




Industrial Photography, Photography



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