About Us
We are a specialised business-to-business content production agency. We take a clever, creative and no-bullsh*t approach to creating honest client-customer content.

244a Glover Avenue, Lyttelton, Pretoria, South Africa

Winterberg, Northcliff, Johannesburg, South Africa

+27 64 908 0228


Follow Us

info@oliverkarstel.co.za | Hours: 08:30 – 17:00 | +27 64 908 0228

Oliver Karstel Agency / All Articles  / Why you need an Animation Company from South Africa
Animation company from South Africa

Why you need an Animation Company from South Africa

From an international perspective South Africa is an ideal prospect for content production. As a country we have strong infrastructure in place. We have over eleven official languages but English is our preferred language for business. Relatively speaking we offer services at a massively reduced rate, thanks to preferable exchange rates, especially if you come from a country that operates on hard currency like Dollars, Euros and Pounds. We also have highly competitive business markets in Cape Town, Johannesburg and Pretoria. This means you can easily find an animation company in South Africa with ample expertise for your content production needs.

Favourable Exchange Rates

An animation company from South Africa will charge Rands for their service, means your marketing budget will have considerably more leeway. Coupled with the versatile nature of animation as a content medium, you can truly maximise your marketing budget. We recommend when starting with an animation company from South Africa, that you plan your content carefully and really consider your content strategy. With animation it is very easy to create reusable and repurposeable assets, which means you should be planning multiple types of content from each item. For example: a single marketing animation could be repurposed for training, corporate communication, website content and even sales collateral. Another great advantage to favourable exchange rates is that you have more freedom to make updates and changes to content as you work. This freedom can result in improved animation production value as you have more production flexibility. So make sure you plan your content well and take full advantage of your extended content production budget.

Collaborating with an Animation Company from South Africa

As content mediums go, animation production requires a ton of collaboration. Animation eliminates the need to film, which is a great advantage as there are fewer bottlenecks to production. It also means the entire animation video can be produced completely remotely. Which is perfect when collaborating with an animation company from South Africa, where the predominant business language is English. South Africa has also adopted a remote-work culture, and our high-speed internet makes collaborating with anyone, in any part of the world as simple as an email with a Zoom link invitation. When collaborating over the internet, make sure you have established cloud-based systems to communicate and collaborate on. One of our favourites is Google Drive, but there are many options available. From past experience we know that collaborating with companies across the globe typically involves more key project members. Which is why we recommend planning your production feedback and discussions in advance as a part of your project plan. This will ensure there are no delays to production, especially in the case where multiple animations or content items are being produced.

Benefits of a Bespoke Service

When finding a potential animation company from South Africa, we recommend looking for a company that offers a bespoke service. There is an added element of risk to finding a foreign supplier, which often results in a longer procurement process. This is eliminated when working with a bespoke animation service provider. Also keep in mind that a bespoke service offering will simplify and streamline production, as there are no additional potential bottlenecks to each production step. Working with a tight-knit team also keeps communication clear and reduces the projects capacity for misunderstanding and unforeseen complications. A bespoke service provider will also allow you to further maximise your budget by reducing the amount of potential middlemen needed for each element of the animation production.

Unlocking Africa

For many foreign company’s considering breaking into the African market, one of the biggest challenges is the risk involved. Africa as a continent often struggles with infrastructure, which complicates finding and working with a supplier. There are also massive cultural and language differences which further complicate the process. For example: Due to the sheer amount of attempted scams that occur in Nigeria, the businesses have adapted their procurement process to always include live demonstrations of products and services prior to acquiring them. In other parts of the world, a couple of screenshots and a sales meeting would suffice. South Africa is the gateway to the rest of the continent. As far as African country’s go, South Africa has some of the most developed infrastructure. This allows for easy remote work, without delays or interruptions. South Africa sports eleven official languages, with English being the main business language. This means an animation company from South Africa can communicate just as effectively as anyone else who is English speaking. We do however have vast experience working with different languages and cultures. This means if you wish to break into the African market, South Africans can facilitate this process for you as they understand the cultures and languages involved. The same applies to translating content. South African animation companies are used to translating their videos into multiple languages for different cultural audiences.

Favourable Time Zones

One of the challenges of working with a foreign supplier are the differences in time zones. In extreme cases, an entire team needs to have their working hours adjusted to accommodate communication with the client. This increases the projects capacity for error as teams have to work during their free time. When it comes to collaboration with a foreign supplier, some countries are simply located in a more favourable geographical location. For South Africa we are perfectly located for the UK and Europe, as our time differences only vary by a couple hours at most. We are also the closest predominantly English speaking country to the United States, which usually has the biggest time zone disparities. Being central in the world puts us at one of the most favourable time zones across the board, and ideal for collaborating within reasonable working hours.

Administrative Infrastructure

When it comes to country infrastructure, South Africa is one of the most advanced. This leads to all kinds of additional administrative advantages, for example: If you wish to work with an animation company from South Africa, you may choose to employee the South African procurement framework to help qualify potential suppliers. This documentation along with any other administrative documents can easily be accessed at the click of a website link. The same applies for vetting, potential conflicts and financial remuneration. No matter what you are trying to process or apply for, there is clear and reliable infrastructure that allows it. Unfortunately the same cannot be said for large parts of Africa, where local infrastructure is completely underdeveloped. The same applies to the general markets, for example: Botswana has strong infrastructure in place, but an incredibly shallow private business market. Which means you might have no issues working with an agency from Botswana, but finding one might be incredibly difficult. Another important consideration are foreign exchange controls, which determine the amount of reserve foreign currency a country has at any given time. For many African country’s their reserves for hard currency are very limited. This means that there may be massive delays in processing payments between the two company’s. These are just some of the example of potential administrative challenges a company might experience looking for a foreign supplier, particularly in Africa.

Enhanced Creative Possibilities and Cultural Nuance

South African animation companies offer a wealth of creative possibilities, enhanced by the country’s rich cultural diversity. This diversity allows for a wide range of artistic styles and storytelling techniques, which can add depth and uniqueness to any project. Working with South African animators means tapping into a melting pot of influences that can bring a distinctive edge to your content. Moreover, these companies are adept at handling cultural nuances, ensuring that the animations are not only visually stunning but also culturally sensitive and relevant.

Streamlined Production Processes

Another advantage of working with South African animation companies is their streamlined production processes. These studios often employ agile methodologies, allowing for flexibility and efficiency in animation production. This approach is beneficial for international clients who require quick turnarounds and high-quality outputs. The streamlined processes also mean that South African animators can handle complex projects with ease, delivering top-notch animations within the stipulated timelines.

Access to a Wide Talent Pool

South Africa’s animation industry is supported by a growing talent pool of animators, illustrators, and storytellers. This diverse talent base is not only skilled in traditional animation techniques but also in the latest digital animation tools. By choosing a South African animation company, you gain access to this pool of talented professionals who can bring fresh ideas and innovative approaches to your animation projects.

Convenient Communication and Project Management

The use of English as a business language in South Africa simplifies communication for international clients. Additionally, many South African animation companies utilise modern project management tools and software, ensuring seamless collaboration and clear communication throughout the project. This ease of communication and project management is crucial for maintaining the quality and consistency of the animation work.

Expanding Global Reach

Working with a South African animation company offers a unique opportunity to expand your global reach. The diverse cultural landscape of South Africa provides a broad perspective that can appeal to a global audience. This multicultural influence ensures that content is not only locally relevant but also has international appeal, making it a smart choice for businesses aiming to extend their audience base across different regions.

Innovative Storytelling Techniques

South African animation studios are known for their innovative storytelling techniques, blending traditional African narratives with contemporary styles. This fusion creates a unique storytelling approach that can make your content stand out. The ability to tell stories in a way that resonates both locally and globally is a distinct advantage, particularly for brands looking to connect with audiences on a deeper, more emotional level.

Cutting-Edge Technology Integration

South African animation studios are increasingly integrating cutting-edge technology into their workflows. This includes the use of advanced software for 3D animation, virtual reality (VR), and augmented reality (AR) projects. By embracing these new technologies, they are able to offer innovative solutions that go beyond traditional animation, providing an immersive and interactive experience for the audience. For clients, this means partnering with a studio that is at the forefront of technological advancements in animation, offering fresh and exciting ways to engage with their target market.

Customisation and Flexibility

South African animation companies are renowned for their high levels of customisation and flexibility in service delivery. This adaptability is pivotal for businesses with specific needs and unique requirements. Whether it involves adapting to a variety of animation styles, conforming to unique branding guidelines, or accommodating specific narrative tones, these companies demonstrate an exceptional ability to tailor their services. They can skilfully modify content to align with cultural nuances or specific marketing objectives, ensuring that each project resonates with its intended audience. 

Choosing a South African animation company offers distinct advantages that go beyond cost-effectiveness and skilled craftsmanship. These studios not only bring a unique cultural richness to their animations but also provide seamless international collaboration, making them valuable partners in the global animation landscape. Their role in shaping innovative and impactful storytelling showcases South Africa’s growing significance in the world of animation.

Looking for a bespoke animation company from South Africa with over a decade of experience and a portfolio spanning across multiple major industries? Get in touch with our team!

We are a leading video production company in Johannesburg and have one of the top learner management systems in South Africa. We specialise in Video ProductionPhotographyGraphic Design, eLearning DevelopmentWeb DesignAnimation and Creative Consultation. | info@oliverkarstel.co.za | www.oliverkarstel.co.za | IG.com/oliverkarstel

No Comments

Post a Comment