Corporate photography originated in 1920’s corporate America. At its inception, photography found little favour with the public, as illustration-based advertising dominated the first half of the 20th century. Contrastingly, we now exist in an increasingly internet-based, image-saturated era dominated by the power of the photograph...
Industrial photography, as the name suggests, focuses primarily on shooting subjects of an industrial nature. Industrial photography is a form of commercial photography, in which a company’s products and facilities form the primary focus. ...
In capturing construction photographs, as with all photographs, there are multiple facets to consider for the perfect image: lighting, colour, angle, necessary equipment etc. For every successful image, one could be sure to find some sort of compositional flare or aesthetic flow – something within...
Architectural Photography is a style of photography where buildings or similar structures are shot in an aesthetically pleasing manner while remaining an accurate representation of the real thing. These photographers are usually skilled in this craft and have specialized techniques and camera equipment to do...
Architectural photography as an art form has existed since the mid-19th century and rose to prominence around the 1860s. It is divided into two categories: interior and exterior architectural photography; these two categories present different challenges to the photographer....
Modern-day marketing is very much dependent on Photography as it is the greatest form of representation for any brand or product. The way your product is presented online is crucial to your sales as it could have a significantly positive or negative result....
Product photography is a category of photography that illustrates a product in advertising in the most appealing way possible. This form of photography is used to optimize many websites or catalogues to a well-read and professional standard, as professionals who understand the procedure, use the...
The key to starting up your documentary film is to choose the right techniques that not only guide the story but the viewer too. By knowing your primary target audience or viewers as well as how and where the film will be viewed, the techniques...
Event videography is a video production that captures social and special gatherings onto video. It usually includes post-production or editing of the footage to compile an event video. These events don’t have a particular limit and the possibilities vary greatly from anniversaries or dance competitions...
Video marketing is fundamental in a unified marketing communications plan which is designed to draw audience engagement traffic. A strategic combination of the content and distribution of a marketing video with the self-expression of its consumer is a tool that enables the creation of a...