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Oliver Karstel Agency / All Articles  / How Animation companies in Johannesburg budget for a video
Animation companies in Johannesburg

How Animation companies in Johannesburg budget for a video

Creating an animation on a budget may seem like a difficult task, but with careful planning and research it is possible to produce high-quality animations without bleeding your budget. By using cost-effective software, leveraging existing resources such as open source libraries, and understanding the different components of animation production such as storyboarding and voice acting, you can create stunning and engaging animations that are within your budget. Of course, before you can start creating anything you need to find an animation company in Johannesburg to hold your hand during the process.

animation companies in Johannesburg

Start with your message

Planning an animation project on a budget is key to getting the most out of your resources. The best way to stay within your budget is to create a roadmap that accounts for the main elements you want the animation to include, how much time and effort they will take, and what kind of expertise and materials you’ll need. This process should be performed twice, once internally and once with your animation company. This ensures your expectations match the suppliers expertise. Outlining milestones like these can save a lot of headaches when it comes to budgeting further down the line as well, as each consideration affects your overall budget.

Find the right style of Animation

Animation companies in Johannesburg need to consider not only the quality and integrity of their work, but also the cost associated with producing it. For example, traditional techniques such as hand-drawn cell animation or stop motion animation require significant amounts of time and money. Meanwhile, digital mediums such as 3D computer animation are becoming increasingly popular due to a wide range of tools that bring even complex projects into feasible budgets. However, each type of animation has its own unique set of rules and expectations – so it is important to assess which one works best for any given project before committing resources. We recommend discussing the potential styles of the video with your animation company, as they are the best equipped to lead you to the right animation medium for your video. Keep in mind that sometimes a creative solution can completely alter your approach to your content, all of which hinges on the animation company you choose to work with.

Establish your Animation production value

When it comes to creating an animated production on a budget, it is important to find the right balance between creating quality visuals and ensuring that costs are kept at a manageable level. In order to achieve this balance, animators must be creative in their approach to animation production and understand how different elements can work together to create an engaging experience that resonates with viewers while still being cost effective. Careful consideration must also be given to selecting the right mediums and techniques that will allow for a smooth production process. Keep in mind that not all the ‘bells and whistles’ improve the message of your video. We have seen it before where a client expects a high budget video to be the only solution, resulting in little to no content production until their budget has been extended. This could easily have been overcome by a consultation from an experienced animation company in Johannesburg. Ultimately, finding the right production value when working with a smaller budget requires a combination of creativity, resourcefulness, and attention to detail.

Assets matter

Digital assets are essential when producing an animation on a budget. By leveraging existing libraries of pre-made objects, tools, and scenes, animators are able to create beautiful visuals at a fraction of the cost and time required for traditional animation. Digital assets allow greater flexibility in the production process, as animators can experiment with different parameters to produce unique looks and styles without spending much money or effort. The use of digital assets also helps streamline time-consuming tasks such as rendering and texturing. In this way, digital assets can go a long way towards making animated projects successful on a tight budget. Another important consideration is that every produced and adapted animation asset can be repurposed for future projects, which will save you valuable budget going forward.

Budgeting for Animation content updates

Budgeting for animation video updates involves considering several factors, such as the complexity of the changes required, the duration of the video, the expertise of the animation companies in Johannesburg you are working with, and any additional costs such as voiceover or music changes. Here are some steps you can take to create a budget for animation video updates:

Identify the updates needed: Determine the scope of the changes required in your animation videos. This could be anything from minor tweaks to major revisions, depending on the feedback and goals of the video. Keep in mind that some video subject matter has a much longer relevancy period. To create more evergreen content, consider the context of your content and make sure it is not tied to timely events or potentially retired characters. For example if you create an animated video on the latest ChatGPT updates, just know that video will need updates as soon as ChatGPT gets a new version. Whereas talking about the implications of ChatGPT on the industry as a whole would stay relevant for much longer.

Estimate the time and effort: Calculate the number of hours and resources required by your animation team to complete the updates, taking into account their hourly rate and experience levels. This is where it really helps to work with the same animation companies in Johannesburg, as each created design asset can easily be repurposed by the same time. In addition having worked together means you would have already worked out your channels of communication and collaboration, which will streamline your production every step of the way.

Analyse the costs: Add up the costs of any additional resources, such as voiceover, music licensing fees, or new design elements, which may be necessary to enhance the video’s impact. Do keep in mind that when creating your initial animation content your costs should be considered for the content and its updates. So if you plan on creating content that has a timely theme,, make sure you find resources that are easy to reproduce so that your content updates do not arrest the relevancy of your animation videos.

Set a budget: Based on the analysis above, create a budget for the animation video updates. This budget should account for the time and effort required by the animation team, any additional costs, and a margin for unforeseen expenses. Having worked prior with your animation companies in Johannesburg, you should have a clear idea of what to expect in terms of costs and timelines for production.

Review and adjust: Make sure your budget is realistic and meets your expectations. If necessary, adjust it to meet the desired outcomes. When in doubt consider your content strategy, you might find that you missed some future content plans that may influence your animation updates. If you are producing animation for eLearning, make sure you consider your content carefully and that your updates match the learning analytics of your Learning Management System. Doing content updates requires a great deal of planning and insight, so leverage your data as much as possible.

Budgeting for Animation for eLearning

Creating an animation for eLearning can be a great way to engage your audience and make your content more memorable. However, it’s important to budget for this type of project so that you can get the quality animation you need without breaking the bank. Here are some tips for budgeting for animation in eLearning:

Determine the scope of the project: Are you creating a short animation for a single course module, or are you developing an entire eLearning program that includes multiple animations? The more detailed and complex the project, the more time and resources it will require. We highly recommend you also keep budget aside for additional content updates once your eLearning has been live for a set period. This will allow you to create complementary or supplementary content based on the analytics. Your complementary content should be created for content that is more complex or developed, especially if there is a comparative gap between the overall student performances’. As for supplementary content, you should be looking for holes in your eLearning where some students are really struggling and plug them with helpful bits of content to simplify the topic.

Consider the level of interactivity required: Do you need a simple animation that introduces a concept or a more complex interactive animation that allows learners to explore ideas in-depth? The more interactive the animation, the more you should budget for development. When adding supplementary content to your eLearning, make sure it is optional. This way you do not force students who understand the training module to participate in additional training as they may find it boring to do, which in turn affects their motivation. Linking the content to additional buttons or downloadables will make it a much more inclusive experience.

Decide on the animation style: The cost of animation can vary greatly depending on the style you choose. Simple 2D animations can be more affordable than 3D animations, for example. Think about what style will best meet your learning objectives and budget accordingly. This is usually considered before hand, but is still an important exercise to do. If you do not budget for future updates, your training will not develop properly. It may also negatively affect the student impression of the training if the updates are done with a lower production value.

Estimate the length of the animation: Longer animations will require more time and effort to produce, so budget accordingly. Take a hard look at your curriculum and plan your future animation updates to match your budget. It may seem challenging to budget for future animation development, but inconsistency is the number one killer of student engagement so make sure you consider the direction of your eLearning prior to animation development.

Obtain quotes from animation studios or freelance animators: It’s a good idea to get multiple quotes to ensure you’re getting a fair price for the level of quality you need. An alternative is to work with the same animation studio from the outset. This will streamline production as the team is working with the same assets and resources with each iteration.

Don’t forget to budget for revisions: Even the most carefully planned animations may require revisions or adjustments, so make sure you have some wiggle room in your budget for this. Even though you are planning for a set amount of content updates, you never know when the analytics steer you towards new potential challenges for the learners. The same applies to your curriculum, some training topics are evolving at a rapid pace, which means the animation for eLearning updates may be required when you did not plan for them.

By following these steps, you can create a budget for animation video updates that aligns with your goals while remaining within your budget constraints. When in doubt consult your animation companies in Johannesburg, they will be able to guide you on how to optimise your animation updates in a manner that is practical and budget friendly. This is especially relevant when producing animation for eLearning as eLearning content needs regular updates and complementary content.

animation companies in johannesburg

Looking to stretch your animation budget, but have not found an animation company in Johannesburg? Get in touch with our team today!

We are a leading video production company in Johannesburg and have one of the top learner management systems in South Africa. We specialise in Video ProductionPhotographyGraphic Design, eLearning DevelopmentWeb DesignAnimation and Creative Consultation. | info@oliverkarstel.co.za | www.oliverkarstel.co.za | IG.com/oliverkarstel

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