About Us
We are a specialised business-to-business content production agency. We take a clever, creative and no-bullsh*t approach to creating honest client-customer content.

244a Glover Avenue, Lyttelton, Pretoria, South Africa

Winterberg, Northcliff, Johannesburg, South Africa

+27 64 908 0228


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info@oliverkarstel.co.za | Hours: 09:00 – 22:00 | +27 64 908 0228

Corporate Identity – Friendly LMS

LMS Brand CI graphic design template

Corporate Identity – Friendly LMS

The Company:

Friendly LMS is an eLearning platform targeting medium to large businesses, schools, universities, and any other companies looking to provide and/or produce learning content.

What Inspired The Brand CI:

With Friendly LMS we wanted to communicate the approachability, friendliness and accessibility of the company. We opted for softer shapes and warmer colours that effectively communicate this.  Friendly LMS is focused on providing an eLearning platform with content that is digestible and maintaining excellent customer service. The logo is mascot base, we opted for an Italian Greyhound as their characteristics are in line with the company’s ethics.

Services and Content We Provided:

-Logo Design

-Color Pallet & Font Selection

-Branded Stationery

-Business Cards

-Sales Collateral

-Web Design & Development

-Mobile Platform

-Company & Marketing Video Production




Friendly LMS


Johannesburg, South Africa


Graphic Design, Website Development, WordPress