A marketing video simply and effectively informs customers about a product. This marketing video was created to showcase the PERI SKYDECK product range. It was shot at the site of 200 Rivonia, Sandton, to showcase the product and its usage on site. The video was shot on-site due to the structure being predominantly composed of flat slabs, a task for which SKYDECK was perfectly suited as SKYDECK increases the speed of construction and reduces the need for skilled labour due to its quick turnaround times.
Prior to filming a permit to work was required, as I would be filming from a crane. Proper accreditation was acquired with an informative week of working at heights training. This video was filmed over the course of a day by a one-man crew. The video also saved money on voice recording costs by having various PERI members provide narration through their interviews. Lapel microphones were used to perform the interview recordings. The video proved to be comprehensive, effective and budget-friendly.
This was a really great video to shoot, as I was given complete freedom on the site. I was permitted to do whatever I needed to do on the site within the restrictions of the safety officer and site rules, and this kind of creative freedom on a site allows me to produce my best work.
The marketing video is structured around several time-lapse sequences, and we decided to capture a more fun side of Bruce before going into the technical specs of the site. Bruce Lorimer was PERI’s client – the supplier of the formwork, and the site was a Becker site (a hospital site).
I captured some excellent footage while on top of the crane, capturing beautiful, smooth footage like drone footage (while on a crane swinging at 360 degrees). This project was an extremely exciting project to work on, and the conditions during filming were perfect: overcast weather is excellent for filming on a site.
Working with an experienced video production supplier is essential when filming complicated sites. In the case of this shoot, I have extensive experience filming buildings and architecture. All of which require a strong understanding of light and perspective.
20000 m² medical facility
3000 squares of SKYDECK on site
Pouring 1000 squares a week
Off-shutter concrete is easily produced by the SKYDECK system.
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We are a leading video production company in Johannesburg and have one of the top learner management systems in South Africa. We specialise in Video Production, Photography, Graphic Design, eLearning Development, Web Design, Animation and Creative Consultation. | email@example.com | www.oliverkarstel.co.za | IG.com/oliverkarstel
Canon 6D + Tamron 15-30 f2.8; Canon 50mm 1.8 Mark II; Canon 85mm 1.8; Canon 24mm Tilt-shift 3.5; Canon 100-400 f4.5-5.6 Zoom H4N Rode Stereo Video Mic
Marketing Video Production, Video Production