We were tasked with the production of a motion graphics video for American company SYB Coins. SYB Coins is a Blockchain Crypto Currency company that incentives landlords, tenants and home owners to fulfill their duties more effectively. They are rewarded with coins for fulfilling their duties, which can then be traded within the Crypto Currency space for other coins and trades. For this video, the motion graphics played a vital role in the production value of the video. The theme of the video was a luxurious lifestyle which was highlighted by the motion graphics elements. The filming of the video was done by our team across various locations. For this video to be effective our team had to source luxurious locations for each scene. All the motion graphics were developed in-house by our team. It’s of vital importance to have a higher production value for marketing videos as they directly impact how well they are received by the viewer.
Marketing has long been an innovative and dynamic field that constantly evolves with time. Today, businesses are always on the lookout for new ways to grab the attention of their target audience and convince them to take action. Out of the many techniques that businesses use, video marketing is undoubtedly one of the most effective. However, simply creating a video is not enough. What makes a marketing video stand out is its ability to present information in a visually appealing and engaging way. This is where motion graphics come in.
Choose the Right Graphics Style:
When incorporating motion graphics into your marketing video, it is important to choose the right style. This will depend on your brand, the message you want to convey, and your target audience. For example, if your brand is geared towards a younger, tech-savvy audience, you might want to use bold, bright colors and more modern graphics. If, on the other hand, your brand is more traditional or conservative, you might opt for more subdued colors and classic graphics.
Keep it Simple:
When it comes to motion graphics, less is usually more. You want to avoid overwhelming your viewer with too much information or too much movement. Keep your graphics simple, clean, and concise. Use them to highlight key information, reinforce your message, and add visual interest. Remember, the goal is to create a video that is effective, engaging, and memorable.
Work with Professional Graphic Designers:
Finally, if you want to create high-quality and effective motion graphics for your marketing video, it is important to work with professional graphic designers. This will ensure that your graphics are of the highest quality, that they are designed to fit your brand and message, and that they are delivered on time and on budget. A professional graphic designer will also be able to advise you on the best graphics style, and ensure that your video is engaging, memorable, and effective.
Looking for professionally produced motion graphics video for your next campaign? Get in touch with our team today!
We are a leading video production company in Johannesburg and have one of the top learner management systems in South Africa. We specialise in Video Production, Photography, Graphic Design, eLearning Development, Web Design, Animation and Creative Consultation. | firstname.lastname@example.org | www.oliverkarstel.co.za | IG.com/oliverkarstel