eCommerce Photography
We as humans are visual creatures, it has been proven that visual content aids significantly in information retention, so it would only make sense that quality eCommerce photography aid in selling your product. ...
Why Good Photography Matters in the Corporate World
Corporate photography originated in 1920’s corporate America. At its inception, photography found little favour with the public, as illustration-based advertising dominated the first half of the 20th century. Contrastingly, we now exist in an increasingly internet-based, image-saturated era dominated by the power of the photograph...
Industrial Photography Introduced and Defined
Industrial photography, as the name suggests, focuses primarily on shooting subjects of an industrial nature. Industrial photography is a form of commercial photography, in which a company’s products and facilities form the primary focus. ...
Construction Photography Explained
In capturing construction photographs, as with all photographs, there are multiple facets to consider for the perfect image: lighting, colour, angle, necessary equipment etc. For every successful image, one could be sure to find some sort of compositional flare or aesthetic flow – something within...
Architecture Photography Explained
Architectural Photography is a style of photography where buildings or similar structures are shot in an aesthetically pleasing manner while remaining an accurate representation of the real thing. These photographers are usually skilled in this craft and have specialized techniques and camera equipment to do...
Architectural Photography Defined
Architectural photography as an art form has existed since the mid-19th century and rose to prominence around the 1860s. It is divided into two categories: interior and exterior architectural photography; these two categories present different challenges to the photographer....
Budget or High-end Product Photography
Modern-day marketing is very much dependent on Photography as it is the greatest form of representation for any brand or product. The way your product is presented online is crucial to your sales as it could have a significantly positive or negative result....
Product Photography A Beginners Guide
Product photography is a category of photography that illustrates a product in advertising in the most appealing way possible. This form of photography is used to optimize many websites or catalogues to a well-read and professional standard, as professionals who understand the procedure, use the...
Interior Architecture Photography
Interior photography is a sub-genre of architectural photography, focusing on interiors as opposed to exterior architectural photography. The structure of interiors can be particularly beautiful and unusual and presents a unique challenge to the interior photographer....
Documentary Photography
Documentary photography is a style or direction of photography that aims to carry a message to the viewer and creates a connection with the public. It is commonly used to promote the study of pressing matters but should not necessarily be classified as photojournalism as...
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